Branding/
Secolo

Italians are famous for their hospitality. Warm, generous and without pretense - just like Italian dining. This was the inspiration for Secolo, a contemporary Italian caffé, trattoria and bar located in Sydney’s CBD.

A soft pastel colours inspired by the Amalfi coastline was used, with hand-painted signage and luxurious gold finishing to create an elegant identity for the venue. In contrast, the menu and table items feature bold assertions of Italian table etiquette, to help patrons experience authentic Italian hospitality.

Client /
Secolo Dining

Role /
Concept Design
Concept Development
Design Execution
Secolo
Published:

Secolo

Published:

Creative Fields